Design
Tactics
Design is the visual manifestation of your brand. Content may be king, but it’s often design that makes a first impression and persuades readers or website visitors to explore further.
Ideally, every college and university has a distinct design aesthetic that extends to all communication elements: viewbook, website, search pieces, advertising and even video. Be thoughtful about how design supports the story you tell and contributes to a positive, consistent experience for your readers and viewers.
You should:
Line up your viewbook, your website’s homepage, your search pieces and the last three ads that your institution has run. Look for consistency in design. Are they cohesive? Could they be?