One of the hallmarks of a successful inbound marketing program is the ability to get the right message in front of the right people, engaging them in conversation. When it comes to many prospective students and donors, this means Facebook.
Effectively using Facebook means more than just setting up a page with a glamour shot of your campus. Instead, use it to build your brand or to meet the functional needs of your target audiences. Consider what your audiences want and use Facebook to light a spark.
Think about what your objective is for being on Facebook at all. To increase admissions? Campus visits? Yield? Plan specifically for each objective.