ROI of Inbound Marketing | Inbound Marketing for Colleges

ROI of Inbound Marketing


Traditional marketing relies on intercepting prospective contacts with advertising, direct 
mail, etc. Inbound marketing earns trust by providing valuable content and embracing personal interaction. Inbound marketers help clients “get found” via search engines, word-of-mouth and content sharing. These tactics engage right-fit prospects, resulting in a pool of high-quality leads.

Inbound marketing creates a hub of value and trust. As this foundation is established, the cost to build upon it drops. This means strong ROI over time for an inbound approach.

You should:

Consider the full range of inbound tactics available. Don’t try to do everything at once, just begin with the tools that are right for you.