Inbound Marketing 101 | Inbound Marketing for Colleges

Inbound Marketing 101


Inbound marketing is the continuous creation of relevant and high-quality content, such as PR2.0 assets, social posts, blog posts, videos, infographics or white papers. That content helps to build strong, authentic connection with existing contacts, encourages social sharing and conversation to extend relationships into friendly networks, and supports strong organic search engine rankings, leading to a steady stream of new contacts.

Inbound marketers help clients “get found” via search engines, social media, PR2.0, word-of-mouth and the sharing of content. These tactics tend to engage prospects who already have an interest or inclination toward a particular offering, resulting in a pool of high-quality leads who are more likely to convert.