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Pinterest visually communicates the brand essence of an institution to prospective students and other key audiences. It gives viewers an idea of the personality of a college or university. With just a glance, any prospective student can see what the college is all about and picture him- or herself as a member of the community.
Forward-thinking colleges and universities are exploring the role that Pinterest can play as part of an overall inbound marketing program to help build connection with prospective students and donors.
You should:
Stay true to your brand. Create boards and pins that portray your personality. If you are authentic and clear on your message, your brand will shine through.