Storytelling
Strategy
Stories present undeniable and irresistible proof that your students thrive — academically, professionally and otherwise — long beyond graduation. They give a face to your brand, expressing its voice and confirming a heartbeat.
In this age of online conversation and inbound marketing, great stories get read, shared, rated and remembered. Humans love a great story well told.
You should:
Invest in stories and storytelling. Could your university magazine cover story compete on any newsstand for reader attention? Do your press releases surprise, provoke, entertain and enlighten? Have you raised the standard in your communication?