A significant portion of all web traffic comes from mobile devices. Having a web presence appropriate for use on mobile devices is a must for any institution looking to compete for students and donors. Having said that, you have options. You might decide to develop an app, a stand-alone mobile site or a responsive website that provides an optimized experience for all users.
Regardless of the direction you choose, mobile should be a thoughtful and carefully integrated part of your inbound marketing strategy. It should be on your mind. Because it’s certainly on the minds of your audiences.
Check your school’s website from a mobile device or two. Happy with what you see?