Non-Traditional Students | Inbound Marketing for Colleges

Non-Traditional Students


Non-traditional students include part-time students, adult learners, online or distance education program participants, and others. How do you bring them to campus or enroll them in your off-campus programs?

Your inbound strategy should take non-traditional students into account with specificity. The language and images that you use on your website, your social media choices, the tone of the emails you send: all must be carefully calibrated to the interests and needs of the non-traditional student.

You should:

Consider the unique needs of students whose life circumstances are more unconventional. Adjust your strategy to ensure that you’re reaching these students. Tell the stories that they’ll want to hear.